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Brand & Media Strategy for Cross-Border Startup
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SUCCESS SHOWCASE

Brand & Media Strategy for Cross-Border Startup

Industry: Tech-enabled Services (Cyber Security)

Function: Growth Marketing & Digital Presence

Overview

The client faced low visibility in key markets and lacked strategic media positioning for the founder. The outcome included increased founder visibility, higher engagement, and improved inbound interest from partners and investors. Key actions involved executing a digital strategy, boosting the founder's brand through podcasts and interviews, and delivering targeted media placements.

Client Challenge:

  • Low visibility in core growth markets.
  • Founder lacked strategic positioning in media.

DeepKey Intervention:

  1. Fractional Leadership & Strategic Ops
  2. India Market Setup & Regulatory Compliance
  3. Payment Infrastructure Enablement fort Markets
  4. Financial & Cap Table Hygiene
  5. Strategic Communications & Engagement

Developed and executed an end-to-end digital strategy.

Boosted founder brand via podcasts, interviews, and bylined articles.

Increased LinkedIn presence through structured content calendar.

Delivered targeted media placements (organic + paid).

Outcome:

  • Complete operational readiness across India & US markets
  • Investor and team confidence boosted through structured comms and governance
  • Positioned for Seed round with aligned leadership and global scale foundations

Measurable increase in founder visibility and brand recall

Higher engagement across target geos

Improved inbound interest from partners and investors

1
Brand Lift

Measurable increase in founder visibility and brand recall.

2
Geo Engagement

Higher engagement across target geos.

3
Inbound Interest

Improved inbound interest from partners and investors.

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