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Lab-as-a-Service for Global Tech Giant
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SUCCESS SHOWCASE

Lab-as-a-Service for Global Tech Giant

Industry: Technology (Devices & Platforms)

Function: Infrastructure Enablement, Developer Experience, Program Management

Overview

The challenge was a lack of centralized device testing infrastructure and fragmented user data in India. The solution was the launch of a large-scale, multi-device lab enabling real-time testing, sentiment analysis, and rapid feature validation. This accelerated product readiness, improved reliability, earned recognition for operational excellence, and set a blueprint for APAC expansion.

Client Challenge:

  • Absence of a centralized infrastructure for real-time, in-market device testing and debugging in India.
  • Fragmented user sentiment and device health data, limiting insight-driven decision-making.
  • Gaps in global product readiness, especially for key Indian OEMs and regional users.

DeepKey Intervention:

  1. Fractional Leadership & Strategic Ops
  2. India Market Setup & Regulatory Compliance
  3. Payment Infrastructure Enablement fort Markets
  4. Financial & Cap Table Hygiene
  5. Strategic Communications & Engagement

Launched a first-of-its-kind India-based lab with over 1,000 devices to support 1P, 3P, and OEM/SoC development, debugging, and testing.

Orchestrated high-stakes launch with senior leadership visibility, aligned with global milestones and executive visits.

Deployed structured sentiment analysis, review aggregation, and in-market research (Flipkart, Amazon, etc.) to feed insights into product partnerships.

Set up and scaled Trusted Tester and internal user testing programs, enabling fast-track feature validation across multiple hardware form factors.

Enabled global device procurement and international logistics through new vendor networks spanning Taiwan, Singapore, and Nairobi.

Developed bespoke labs (e.g., for regional carrier-specific devices) and secure zones for confidential testing in compliance with legal and tax guidelines.

Built end-to-end lab operations infrastructure, including vendor onboarding, testing vendor management, and manual testing automation frameworks.

Launched India’s first large-scale lab with 1,000+ devices for 1P, 3P, and OEM/SoC development, debugging, and testing.

Orchestrated a high-visibility launch aligned with global milestones and senior executive visits.

Implemented structured sentiment analysis and review aggregation from platforms like Flipkart and Amazon to inform product decisions.

Scaled Trusted Tester and internal user programs to fast-track feature validation across multiple device form factors.

Established global procurement and logistics networks spanning Taiwan, Singapore, and Nairobi for device sourcing.

Developed bespoke labs for regional carrier-specific devices and secure zones for confidential testing compliant with legal and tax standards.

Built end-to-end lab operations, including vendor onboarding, management, and manual testing automation frameworks.

Outcome:

  • Complete operational readiness across India & US markets
  • Investor and team confidence boosted through structured comms and governance
  • Positioned for Seed round with aligned leadership and global scale foundations

Delivered Google's first centralized Android India Lab: operational at scale, multi-form factor enabled

angible product feedback loops improved Android UX and platform reliability in India and emerging markets

Increased speed-to-market for Android innovations through accelerated testing and feedback nfrastructure

Recognized with multiple internal awards (e.g., P&E Quality Award), featured in internal comms, and presented as a blueprint for global
expansion

Proposed and initiated hub-and-spoke lab model for APAC, enhancing regional alignment and multiplying impact

1
Centralized Lab

Delivered Google's first centralized Android India Lab: operational at scale, multi-form factor enabled

2
Platform Reliability

Tangible product feedback loops improved Android UX and platform reliability in India and emerging markets

3
Faster Launch

Increased speed-to-market for Android innovations through accelerated testing and feedback infrastructure

4
Award Winner

Recognized with multiple internal awards (e.g., P&E Quality Award), featured in internal comms, and presented as a blueprint for global
expansion

5
Hub Model

Proposed and initiated hub-and-spoke lab model for APAC, enhancing regional alignment and multiplying impact

1
Centralized Lab

Delivered the first centralized Lab-as-a-Service in India for a global tech leader—operational at scale and multi-form-factor enabled.

2
Platform Reliability

Created robust feedback loops, improving platform UX and product reliability in key emerging markets.

3
Faster Launch

Accelerated speed-to-market for device and platform innovations through integrated testing pipelines.

4
Award Winner

Recognized with multiple internal awards for operational excellence and impact.

5
Hub Model

Proposed and initiated a hub-and-spoke model for broader APAC rollout, setting a new standard for regional developer experience infrastructure.

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