The client successfully recovered the founder’s media positioning, shifting the public narrative from crisis to resilience. An influencer-led empathy campaign and rapid-response PR strategy garnered industry support, while sensitive media content was cleaned and counter-narratives activated. Strategic media outreach further helped shift the narrative organically.
Rapid-response PR strategy.
Cleaned media archives of sensitive images.
Activated influencer ecosystem for counter-narratives.
Organic and strategic media outreach to shift narrative.
Recovered founder positioning in the media
Public narrative shifted from personal crisis to resilience
Influencer-led empathy campaign drew industry support
Recovered founder positioning in the media.
Public narrative shifted from personal crisis to resilience.
Influencer-led empathy campaign drew industry support.
The client faced low visibility in key markets and lacked strategic media positioning for the founder. The outcome included increased founder visibility, higher engagement, and improved inbound interest from partners and investors. Key actions involved executing a digital strategy, boosting the founder's brand through podcasts and interviews, and delivering targeted media placements.
The marketing leadership team faced disengagement, unclear communication, and skill gaps. DeepKey conducted an Org Health Audit and delivered a three-stream solution, including workshops, masterclasses, and career coaching. The outcome was improved team engagement, a clear skills roadmap, and better retention and morale.
A solo founder needed global alignment, team expansion, and investor readiness. DeepKey provided fractional leadership, market setup, and strategic communications. This resulted in operational readiness, increased confidence, and preparation for the Seed round.
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