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Organizational Health & Marketing Enablement
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SUCCESS SHOWCASE

Organizational Health & Marketing Enablement

Industry: Global Ride-Hailing & Mobility Tech ( Hong Kong Based )

Function: Marketing Team Transformation

Overview

The marketing leadership team faced disengagement, unclear communication, and skill gaps. DeepKey conducted an Org Health Audit and delivered a three-stream solution, including workshops, masterclasses, and career coaching. The outcome was improved team engagement, a clear skills roadmap, and better retention and morale.

Client Challenge:

  • Disengaged marketing leadership team (100+ members).
  • Unclear internal communication norms.
  • Lack of upskilling in digital marketing trends.
  • Career stagnation concerns among team leads.

DeepKey Intervention:

  1. Fractional Leadership & Strategic Ops
  2. India Market Setup & Regulatory Compliance
  3. Payment Infrastructure Enablement fort Markets
  4. Financial & Cap Table Hygiene
  5. Strategic Communications & Engagement

Identified three core issues:

  • Ineffective Communication Channels.
  • Lack of Role-Relevant Tech Upskilling.
  • Limited Career Navigation Support.

Delivered a three-stream solution:

  • Communication Workshops (Internal Delivery).
  • Performance Marketing Masterclasses (12–18 sessions).
  • Career Coaching for Managers & Leads (40+ sessions).

Conducted a structured Org Health Audit via team-wide surveys.

Outcome:

  • Complete operational readiness across India & US markets
  • Investor and team confidence boosted through structured comms and governance
  • Positioned for Seed round with aligned leadership and global scale foundations

Positive uptick in team engagement (validated via follow-up survey)

Clear skills roadmap deployed

Improved retention and internal morale metrics

1
Engagement Boost

Positive uptick in team engagement (validated via follow-up survey).

2
Skills Roadmap

Clear skills roadmap deployed.

3
Retention Lift

Improved retention and internal morale metrics.

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