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Founder Brand Strategy Post-Acquisition
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SUCCESS SHOWCASE

Founder Brand Strategy Post-Acquisition

Industry: Cybersecurity / Enterprise SaaS

Function: Founder Image & Influence Management

Overview

After acquisition, the founder struggled with title dilution and NDA restrictions. A strategic PR and digital plan maintained their public presence, grew LinkedIn and media mentions, and set the stage for future ventures. This boosted thought leadership through curated content and subtle media placements.

Client Challenge:

  • Founder acquired by global corp; title diluted internally.
  • Desire to retain founder identity and public visibility.
  • Bound by NDA, Embargo and comms limitations.

DeepKey Intervention:

  1. Fractional Leadership & Strategic Ops
  2. India Market Setup & Regulatory Compliance
  3. Payment Infrastructure Enablement fort Markets
  4. Financial & Cap Table Hygiene
  5. Strategic Communications & Engagement

Developed discreet PR and digital influence strategy.

Leveraged earned media and subtle paid placements.

 Orchestrated co-founder/founder-themed narratives.

Elevated thought leadership through curated content, podcasts, and social media.

Outcome:

  • Complete operational readiness across India & US markets
  • Investor and team confidence boosted through structured comms and governance
  • Positioned for Seed round with aligned leadership and global scale foundations

Sustained public presence as "founder" despite corp role

Grew LinkedIn and media mentions organically

Enabled visibility for future ventures or spin-offs

1
Founder Identity

Sustained public presence as "founder" despite corp role.

2
Media Expansion

Grew LinkedIn and media mentions organically.

3
Spinoff Poised

Enabled visibility for future ventures or spin-offs.

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