The India-based GCC scaled from 400 to 3800+ employees in three years, with 94% YoY growth and improved operations. Key achievements included enhanced employee engagement, global recognition, and talent branding.
A global technology leader was undergoing hypergrowth and needed to strategically transform its India-based Global Capability Center (GCC) to support 10x headcount growth—from a few hundred to several thousand employees—within a compressed timeframe. This required a comprehensive site strategy, scalable cross-functional operations, employer branding uplift, and seamless coordination with global teams to future-proof the center.
Strategic Site Scaling: Designed and operationalized the strategy to scale the site from ~400 to 3,800+ employees in under three years, ensuring cross-functional alignment and integration with global product and functional teams.
Distributed Capability Playbook: Authored a comprehensive internal playbook guiding cross-functional teams on launching and maturing distributed operations in India—subsequently adopted as a reference framework across the organization.
Cross-BU Program Design: Conceptualized and led enterprise-wide programs to boost internal visibility, morale, and collaboration—ranging from tech showcases and internal forums to leadership briefings and knowledge-sharing initiatives.
GCC Branding & Talent Positioning: Spearheaded strategic branding and employer positioning campaigns to attract top-tier talent. Launched thought leadership events, branded content hubs, and recruitment campaigns to drive awareness and advocacy.
Center Governance & Leadership Ops: Established a country-level leadership governance forum (akin to a GCC Steering Committee), which enabled structured charter clarity, operational cadence, and collaborative decision-making.
Employee Experience & Operational Continuity: Built scalable
onboarding, internal communications, and engagement frameworks to support high-volume hiring without compromising experience— delivering record-setting new hire and early-career cohort integration.
Compliance & Operational Alignment: Streamlined workflows across Legal, HR, Finance, and Talent by aligning local compliance requirements with global operational standards—enhancing mobility, hiring, and audit-readiness.
Exponential Scale: Achieved 94% YoY growth over 3 years; played a central role in Google India’s largest-ever Noogler onboarding (2800+).
Operational Excellence: Built systems that now run independently, with minimal programmatic intervention.
Employee Engagement: Googlegeist scores for site favorability (“I would recommend my office location as an excellent place to work”) increased from 65% (2020) to 74% (2022).
Global Recognition: Programs like Decode with Google became flagship branding events in APAC, drawing 850K+ social impressions and 6000+ live attendees annually.
Thought Leadership: Programs and frameworks developed were adopted across PAs, influencing how distributed development is approached globally.
Enabled ~94% YoY headcount expansion over 3 years.
Built systems and governance models that function independently at scale.
Favorability scores on location and onboarding rose significantly over two years.
Multiple programs received internal recognition and scaled across APAC.
Frameworks developed were adopted across business units, influencing how distributed development is implemented globally.
A global tech company aimed to seed and scale a fully functional Android product team in India, focusing on cross-functional alignment, cultural frameworks, and high-trust autonomy. The outcome included a fully bootstrapped team with global visibility, improved hiring velocity, and DEI uplift, positioning India as a key contributor to global Android development. Strategic growth plans, leadership enablement, and recruitment acceleration were key to the team's success.
After acquisition, the founder struggled with title dilution and NDA restrictions. A strategic PR and digital plan maintained their public presence, grew LinkedIn and media mentions, and set the stage for future ventures. This boosted thought leadership through curated content and subtle media placements.
The client successfully recovered the founder’s media positioning, shifting the public narrative from crisis to resilience. An influencer-led empathy campaign and rapid-response PR strategy garnered industry support, while sensitive media content was cleaned and counter-narratives activated. Strategic media outreach further helped shift the narrative organically.
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