A global tech company aimed to seed and scale a fully functional product team in India, focusing on cross-functional alignment, cultural frameworks, and high-trust autonomy. The outcome included a fully bootstrapped team with global visibility, improved hiring velocity, and DEI uplift, positioning India as a key contributor to global Android development. Strategic growth plans, leadership enablement, and recruitment acceleration were key to the team's success.
Org Design & Growth Charter: Co-developed the Indiagrowth strategy—including team structure, milestone roadmaps, hiring plans, and global alignment pathways.
Leadership Enablement: Worked closely with cross functional leadership to build operational clarity, governance cadences, and decision-making frameworks.
Recruitment Acceleration: Created DEI-focused hiring playbooks and led targeted campaigns to attract top-tier talent across product, design, and engineering.
Brand & EVP Positioning: Developed localized employer brand narratives to drive leadership buy-in and boost the team's visibility and appeal.
Culture & Onboarding: Designed early-stage team rituals, onboarding experiences, and inclusive practices to establish cohesion and productivity from Day 1.
Policy & Compliance Readiness: Ensured all operations aligned with global policies and regional compliance standards, supporting long-term sustainability.
Team Bootstrapped: Fully functional Android India team seeded with strong global visibility and momentum.
Scalable Playbook: Strategy and frameworks replicated across other product areas scaling in India
Hiring Velocity & DEI Uplift: Faster funnel movement, improved diversity ratios, and successful senior hires.
Cultural Integration: High onboarding NPS and engagement, enabling quick ramp-up and team trust.
Strategic Node: India positioned as a core contributor to global Android product development
Fully operational cross-functional product team launched with strong visibility and integration across global functions.
Strategic frameworks applied across multiple business units to support further scale in the region.
Increased recruitment speed, improved diversity metrics, and successful onboarding of senior leaders.
High onboarding NPS and early engagement indicators, fostering rapid team trust and performance.
The India team emerged as a critical contributor within the global product development ecosystem.
After acquisition, the founder struggled with title dilution and NDA restrictions. A strategic PR and digital plan maintained their public presence, grew LinkedIn and media mentions, and set the stage for future ventures. This boosted thought leadership through curated content and subtle media placements.
The client successfully recovered the founder’s media positioning, shifting the public narrative from crisis to resilience. An influencer-led empathy campaign and rapid-response PR strategy garnered industry support, while sensitive media content was cleaned and counter-narratives activated. Strategic media outreach further helped shift the narrative organically.
The client faced low visibility in key markets and lacked strategic media positioning for the founder. The outcome included increased founder visibility, higher engagement, and improved inbound interest from partners and investors. Key actions involved executing a digital strategy, boosting the founder's brand through podcasts and interviews, and delivering targeted media placements.
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